PROMOTIONAL PRODUCTS WORK!
THE NUMBERS DONT LIE!
90% of an audience consisting of the average American consumer reported currently owning or possessing a promotional product that they received in the last 24 months.
89% of consumers could recall the advertiser on a promotional product they had received in the past 24 months.
Business marketing research reveals 52% of respondents did business with the advertiser after receiving the promotional product. 52% of participants reported their impression was more favorable after receiving the item.
Promotional statistics indicate that adding a promotional product to the media mix generated favorable attitudes towards a print ad in all cases.
* Source: 2010 Promotional Products Fact Sheet
WHY USE PROMOTIONAL PRODUCTS?
A business marketing research study conducted by the Advertising Specialties Institute measured the impact of advertising specialty products. Promotional statistics indicate that their use is an overwhelming success.
More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’ve received.
Promotional statistics indicate 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
It’s all business:
Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
Pens are in:
According to business marketing research, writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags.
The majority (81%) of promotional products were kept because they were considered useful.
More than three-quarters of respondents have had their promotional items for more than 6 months.
Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. Business marketing research also indicates that they deliver the most impressions: each bag averages 1,038 impressions per month.
Most impressive promotional statistics:
The average CPI of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.